Auditing Your Social Media Audit

It is the age of digital and branding which has come far from what it used to be over a past decade. Nowadays it is important for brands to advertise digitally if they want their brands to be successful in their respective spheres. A lot of brands and organizations have now started dedicating a large portion of their finances towards digital advertising. However, if you are a brand it is also important to audit these allocations carefully to make sure that you get your money’s worth. Here are some of the top things to keep in mind when you are conducting your social media audit:

1)    No one loves the dreaded spreadsheet because they often seem tedious and exhausting. However, as far as social media audits are concerned, they are very necessary. The best way to tackle this issue is to organize your spreadsheets. To have as less as possible to do with spreadsheets, you should combine all your channels/or pages into one spreadsheet and deal with your data. You can easily look up sample templates on the internet to get an idea if you are completely clueless.

2)    It is very important for you to know the demographics you are targeting and gauge your ROIs accordingly. Your industry, your audience and your objectives are important factors that you need to take into account. Firstly, build an understanding of your target audience and their needs. Once you pin that down calculate if your messaging fits the tone needed to appeal to them. Finally, lock down your objectives and calculate if your social media strategy is effective in terms of fulfilling those targets.

3)    The resources you allocate to fulfill your social media strategy matter the most. If you have a separate agency that is taking care of your content marketing, make sure you know the specific individuals responsible for handling specific tasks. This should be part of your audit documentation spreadsheets as it allows you to pinpoint the people needed in case you need a concern to be addressed.

4)    Make sure you have a clear understanding of where your business stands. You need to know the community around it as well as its competitors. In addition to this, make certain that you know the sort of opinions/views your audience has of your service. Once you have a clear understanding of the positive as well as negative feedback related to it, you can address it more effectively. This part of the research might seem tedious but including it in your social media audit enables you to focus your campaigns and marketing in a more specific manner and saves valuable efforts as well as resources.

Conducting a social media audit does seem like a lot of work, but it is extremely beneficial in the long run for your brand or company as it allows you to build a cohesively sound content strategy.