A beautiful and intelligent woman entrepreneur, Susan Petersen is best known for her beautiful, elegant and comfortable Baby Moccasins. She has started the journey of making beautiful baby moccasins in 2009.
he idea comes to her mind when she got frustrated by unavailability of well-designed shoes for her son Gus. She picked a scrap leather from a yard sale, started working at her kitchen table to make the first moccasins pair of shoe for her son. She has attempted it several times and after her hard work finally she got a pair of moccasins that looked adorable on his son’s little feet. These moccasins were stunning and stayed on Gus’ feet.
At its initial stage, Susan faced a number of challenges among which shortage of money was the major constraint. To get a start she needed resources so she asked her brother, who owns a window installation business, and convinced him to provide her the old windows that he was taking away from the houses. She spent her whole summer in banging the glasses so that she could get aluminum frames. Finally, she offered these aluminum frames to the scrap yard, recycled them and got $200 from which she started her own business.
Susan Petersen has two kids 8 year old Hattie and 5 year old Gus. Being a great mother she has major concerns to have moccasins - soft soled shoes for chubby babies that give them comfort, are stylish and stay on their feet. She has changed six designs since ‘Freshly Picked’ (FP) established. With the passage of time, she worked hard in making moccasins look perfect and fit on baby feet. She gives serious considerations on its durability, designs and fit-on-the-feet quality.
On the other hand, Susan Petersen also offers multiple products like leather bags, leather mouse pads, pencil holders and others. Currently, at ‘Freshly Picked’- an ecommerce site for leather goods, you can buy baby moccasins in different sizes for which you have to measure your young ones little feet in inches and compare it with the give below size chart.On this website, you can find other products like FP leather cleaning and conditioning wipes, FP suede cleaning kit, collaborations like bringing home baby bundle – classic, apparels like B-A-N-A-N-A-S backpack, button up, button up onesie and a lot more, just for your kids. ‘Freshly Picked’ moccasins are priced in between $45 to $60.
In an article by Celeste Tholen Rosenlof, about FP sales and growth opportunity, she has mentioned, “Freshly Picked is expected to sell between 20,000 and 30,000 pairs of baby moccasins this year and has struck a deal on ABC TV show, “Shark Tank”. In the article, she further said that she has asked for $150,000 to enhance its moccasins manufacturing and has offered 10 percent share in FP. In that show, she has accepted Daymond John’s offer of $150,000 for 25 percent shares of her company.
According to Susan Petersen, in an interview published on her own site, she said that she has focused on marketing strategies in which she tried to sell out her moccasins by posting on blogs and popular websites. Susan’s moccasins are so much popular that you can see a number of celebrity kids wearing them in pictures available on internet.
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