Professional Benefits of Unprofessional Use of Social Media

Social media has become the major product of digital marketing. Social media is creating, sharing and removing of thoughts, ideas, images, content and other mediums of information, accordingly, to get in contact on virtual world of reality. The platform is specially used for communication and networking purpose. In today’s world, it has become a platform for digital marketing, e commerce activities and way of effective communication that has reduced the gap between individuals living in dispersed geographical locations.

Millions of businesses are using social media platform to reach their niches and target markets. Now, virtual world has become the reality and customers and buyers are using it as a market. It means the definition of physical market has been changed and a new concept of virtual market is now in used. It has brought the whole world on small devices that are cell phones, which make the availability and reach to virtual markets accessible and at any time.

Digital Marketers are using it for aggressive marketing. The professional benefits of using social media to reach higher markets instantly are worth to mention. In this article I would bring your attention of using professional benefits of unprofessional use of Social Media. Didn’t get the point? Let me help you understand the concept. You are aware of using social media platform for professional benefits like marketing, advertising, sales, ecommerce activities and a lot more. Well, everyone is using these means.

Professional benefits of unprofessional use of social media will help marketers to go in depth and talk to common customers about their services, do in-depth research by asking direct customers about the quality of your products and services, what changes they require and ask them to share the survey questionnaire among their friends group. Let’s suppose, if Pepsi team directly indulged in communicating with the basic consumer of Pepsi and allow them to share their best stories or events related to Pepsi with them. An unconventional way of communicating will be to ask them about how they can improve further and for more suggestions.

We can take another example of television shows that are directly talking to their audience and asking them to give feedback about the soaps, dramas and shows on internet. Even programs like Coke Studio do this and you can see its larger impact on television and social media network. Well, this case will be limited to certain industries. Doctors and pharmaceutical companies, due to confidentiality, resist in transforming knowledge or gaining input about their products and services. However, according to industries who are fulfilling the basic needs of life like food, clothing, home care products, personal care products and drinks, they can do the research by taking input of their valuable customers and asking them to spread their word, as word of mouth speaks louder.

It is not about customization, but it is about the feedback of your hard work that your valuable customers give you directly by using social media platforms. You are using millions of dollars for marketing and research, but how about using social media platform to get professional benefits of unprofessional use of social media? No matter even you are having a very small business; it will definitely help you out in saving cost and making a prominent identity of your brand.

Cadbury Joy Maker is a kind of professional marketing activity in which they are allowing people, especially kids, to suggest their ideas and share it on social media networks like Facebook, Twitter and Google Plus. Cadbury is one of the most successful confectioners worldwide, they have changed their stance of promotion by connecting with their consumers on personal lever, which is an ‘unprofessional’ way. Kids share Cadbury Joy Maker campaign to their circles, asking them to suggest ideas related to Cadbury Bars. The campaign with the tag line “Your Name. Your Bar.” is exclusive, attracting people to involve directly with their favorite chocolate company.